Loading Events

« All Events

  • This event has passed.

In Atlanta – Secrets of Digital Music Distribution

June 21, 2017 @ 7:00 pm - 9:30 pm

NARIP Presents


NARIP-Digital-Dist-Geoff-Capp-SonnySecrets of Digital Music Distribution


in Atlanta, Wed Jun 21


SPEAKER UPDATE: Red Light Management’s Director of Digital Strategy & Marketing GEOFF HALLIDAY Added To Panel


Jump to registration below, click here.

For those who want to get and make the most of digital music distribution, the National Association of Record Industry Professionals (NARIP) presents this special program to help understand the process.

You will learn how to get digital music distribution, the best ways to work with digital distributors, and which arrangement best suits your label or individual needs.  Also, you’ll learn about sales arrangements, territories and an overview of the important deal points in a digital distribution agreement – everything you need to achieve sales success.

Find out how you can use tools to analyze and increase sales, how to identify the best digital distributors to suit your needs and genre(s), how to approach them, and how to get the best deal and achieve maximum exposure for your product.

Industry experts ONErpm’s Sonny Findley and Red Light Management’s Geoff Halliday will share their expertise and insight on this vital and fast-developing area.


  • When is the right time to make a digital music distribution deal
  • Deals for developing artists
  • What it is & how it works
  • Who needs it & when
  • How to get it & what it costs
  • Types of digital distributors
  • Aggregators
  • How to work with distributors for maximum profits
  • How to fan the flames and create demand for your product
  • Distribution agreements: fees, terms and important considerations
  • How to get paid

ALSO, the areas that affect payment to you:

  • Distribution Fee
  • Recoupable Expenses
  • Other Deductions (admin, etc.)
  • Exclusivity
  • Marketing
  • Fee ranges for various services


Special thanks to SAE Institute of Technology for hosting this event.


Sonny Findley, A&R and Technology, ONErpm
Geoff Halliday, Director of Digital Marketing & Strategy, Red Light Management ** JUST ADDED **
Cappriccieo M. Scates, President & CEO of Mytrell Records, NARIP Board Member & Panel Moderator


Wednesday, June 21, 2017
6:30 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
10:00 p.m. – Program ends


SAE Institute of Technology
215 Peachtree Street NE, Suite 300
Atlanta, GA 30303

Enter building from Andrew Young International Blvd. (behind Hard Rock Cafe). 

Latecomers please ring buzzer for entry.


  • Artist Managers, Producers & Artist Reps
  • A&R, Artist Development and Marketing Executives
  • Record, Distribution & Music Publishing Executives
  • Anyone seeking digital music distribution or additions and improvements to current distribution


$15 NARIP Members
$25 Non-Members

Members please log in to receive discount.  NARIP reserves the right to refuse admission to anyone.


1. Online: NARIP.com (just scroll down)
2. Phone: 818-769-7007

Pre-paid admission guarantees seating, NARIP Sessions sell out.
No refunds. We appreciate your cooperation.



Call us at 818-769-7007 or email info AT narip DOT com.



Findley-SonnySONNY FINDLEY, A&R and Technology, ONErpm

Born in Mobile Alabama, Sonny started his music career as a radio DJ on urban station WYOK-FM. In 1998, he released the first independent rap record in South Alabama to receive extensive distribution at retail. He decided to move behind the scenes and pursue a career in music business, doing marketing and Web site development for artists and labels. Findley is a guitarist, producer and master engineer, was the in-house engineer for Oscar winning super group Three-6-Mafia and his productions can be found on many nationally released albums. Sonny also worked along side industry veteran Wendy Day and Select-O-Hits Music Distribution in which he aided in digital as well as physical merchandising/branding for various artists. Findley is YouTube certified for rights management API and is a self-taught computer programmer. Sonny joined Average Joe’s Entertainment Group in Nashville as the companies Chief Technology Officer (CTO) until 2016. Continuing his strong passion for independent music, today Findley is at ONErpm, a leading world-wide competitor in digital music distribution. Findley is involved in many different capacities of the business, juggling his day-to-day between creating new technologies and working with artists and labels as an A&R. 

Geoff-HallidayGEOFF HALLIDAY, Director of Digital Marketing and Strategy, Red Light Management ** JUST ADDED**

Hailing from Philadelphia, Geoff began his career in music as a DJ for Princeton University’s WPRB station before making the move to Los Angeles in 2007. Upon arriving on the west coast Geoff spent a year completing his studies and landed a job at BFM Digital working as a technical director and ingestion specialist. During the ensuing three years his project Hands was signed to indie label Kill Rock Stars and they toured the United States and Europe extensively before calling it a day in 2016. In January 2016 he took up a position at DashGo as Director of Promotions focused on the streaming services and adding extra visibility to artists through store promotions, play-listing and various other opportunities. That brings us to today: Geoff is the Director of Digital Marketing and Strategy for Red Light Management. Additionally he manages rising producer & film composer Theo Karon (Foxygen, Mavis Staples, Health & Beauty).

Scates-CappCAPPRICCIEO M. SCATES, President & CEO, Mytrell Records, NARIP Board Member

Cappriccieo M. Scates is President/CEO of Mytrell Records, distributed by INgrooves-Fontana Universal, and an adjunct professor at SAE Institute in Atlanta. As President/CEO of Mytrell, his day-to-day responsibilities cover a range of label duties and functions that include contract negotiations, product placement, distribution, marketing, artist relations, label services, etc. Prior to forming Mytrell, he held positions as the General Manager at Arrow/Universal Records, Senior Director of Writer/Publisher Relations for SESAC, Director of Operations at PM Music Group and Director of National Radio Promotions for Ruffhouse/Columbia Records.  While at Arrow, his direct signings included Stellar and Grammy Award winners Kim Burrell and Ann Nesby. He is credited with the creation of a new music art form called S.E.R.M.O.N.S. (Spiritually Empowering Recorded Music Over Niche Sermons), taking the sermons of world renowned spiritual leader Dr. Creflo Dollar and putting them to music. S.E.R.M.O.N.S. Vol 1 reached #16 on the Billboard Gospel Albums Chart. Within a year of his leadership, Mr. Scates established distribution for Arrow throughout the U.S., Canada, Mexico, India, South Africa, New Zealand, Australia, Dubai, United Arab Emirates, Sri Lanka, Bangladesh, Bahrain and Singapore.  During his tenure at SESAC, he signed 2010-2014 SESAC Songwriter of the Year Rico Love, Day 26, RichGirl, Bone Crusher, Jacob Latimore, Q Parker of 112, Nikeshia Briscoe, Jay Fenix, BXC, Atozzio Towns, Eric Sire, Miykal Snoody, Nas Star, Travis Greene, Jamie Grace, Platinum Brothers and London. Prior to SESAC, he served as Director of Operations for PM Music Group where he represented songwriters whose credits included Michael Jackson, Charlie Wilson and Beyonce. Further, he also spent time as Director of National Radio Promotions for Ruffhouse/Columbia Records and has been responsible for promoting the careers of artists such as: Fugees, Cypress Hill, Bone Thugs and Harmony, Alicia Keys and Boyz II Men.   He is author of 10 Steps to Successfully Managing Recording Artists which was published in October 2004 and co-author of M.Y. Music M.Y. Business (Manage Your Music Mind Your Business). He is on the Board of the Atlanta Chapter for the National Association of Record Industry Professionals (NARIP), the Board of the proposed Backstage Entertainment Federal Credit Union and is a former member of the Atlanta Chapter Board of Governors for the National Academy of Recording Arts and Sciences (NARAS) and a former President and Vice President of the Georgia Music Industry Association. Adding a political twist to his resume, Mr. Scates is also a former member of The Georgia Music Industry Task Force, which served to consult former Georgia Governor Sunny Purdue on the economic impact of music, film and entertainment during his last term in office.  In 2011, Atlanta Mayor Kasim Reed presented Mr. Scates with the Phoenix Award, which replaced the “Key to the City” that was awarded by previous Mayor’s. Mr. Scates also received a Proclamation from the Atlanta City Council proclaiming September 22, 2011 as “CAPPRICCIEO SCATES DAY.”  Mr. Scates holds a Masters in Business Administration from Averett University where he was selected to the National Dean’s List for academic excellence. In April 2016, Mr. Scates received a Doctorate of Humane Letters (Honoris Causa) from CICA- International University and Seminary and was awarded an Ambassadorial Appointment in Special Consultative Status with the United Nations Economic and Social Council, (ECOSOC). This is the highest level of accreditation that is awarded internationally to all designates.  Further, Ambassador Scates proudly served his country as a soldier in the U.S. Army (6 years) and U.S. Army National Guard (14 years) where he retired in July 2013 after completing 20 years of service.  Ambassador Scates prides himself on his personal slogan, “Your floor is someone else’s ceiling. Always be appreciative for where you are, but never stop trying to reach the next floor.”


NARIP. Career acceleration.
Get connected. Stay connected.

The National Association of Record Industry Professionals promotes career advancement,
education and good will among record executives.  
Once music is made, then what?
Then NARIP.  Learn, network, market music.
Date Jun 21, 2017
Event In Atlanta - Secrets of Digital Music Distribution
NARIP Member Tickets: Login above to get member price
Non-Member Tickets: @ $ 25.00
NARIP Member Premium Tickets: Login to get member price
Non-Member Premium Tickets: @ $ 50.00
$ 0.00
First Name *
Last Name *
Email *
Daytime Phone Number *
Twitter Handle
How (or from whom) did you hear about this event? *
Please enter name(s) of attendees as you would like them printed on the name badges.
Validation Code (Characters are not case sensitive) *

Clicking the REGISTER button takes you to Paypal to complete your purchase. You need NOT have a PayPal account (NARIP uses PayPal as its payment agent). All major credits are also accepted.


SAE Institute Atlanta
215 Peachtree Street NE, Suite 300
Atlanta, GA United States
+ Google Map